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We, Whyte’s Foods Inc. and its affiliates1, are doing everything we can to protect the personal information you entrust to us. That is why we are committed to continually reassessing our practices, keeping them up to date and in line with high standards regarding your privacy and management of your personal information.
First and foremost, what constitutes personal information? It is information that concerns you and can be used to identify you, directly or indirectly.
We operate on the basis of 4 important principles
The following principles govern how we ensure your privacy.
Whyte’s Foods Inc. is primarily composed of the following brands: Whyte’s, Mrs. Whyte’s, Coronation, Strub’s, Saroli, Via Italia, Fleur de Dijon, Trans Alpine, UniChef and Swiss Alpine.
From whom do we collect your personal information?
We collect your personal information primarily from you.
How do we collect your personal information?
We may collect your personal information in a number of ways, including:
What personal information do we collect?
We only collect the personal information necessary to fulfill the purposes outlined in this notice. Here are some examples of personal information we may collect.
Categories | Examples |
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Identification information | Name, date of birth, postal address, email, phone number, marital status, government identifiers (passport number, driver’s licence number, etc.), social insurance number, citizenship, country of birth |
Financial information | Income, salary, investments, information on financial products you have with us, bank account, |
Health information | Medical records, medical information related to your claims, paramedical test results, allergies |
Insurance information | Information on insurance policies you have with us |
Employment information | Employment status, current employer, former employers. Resume (CV). Start date & End date |
Information about your family | Name, birthdate, phone number, email of your beneficiary. Contact ICE (spouse, children or parents) |
We may also create or infer information from the personal information we collect. This information is considered personal information. We manage and protect it in accordance with the same practices as the rest of your personal information.
We collect, use, disclose and retain your personal information solely for the purposes outlined in this notice. We will inform you of the intended purposes at or prior to the time we collect your personal information.
The following purposes may be essential to our relationship with you:
Categories | Specific purposes |
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Know who you are |
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Build a relationship with you |
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Maintain our relationship with you |
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Comply with laws and manage risk |
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We must obtain your consent to collect, use, disclose and retain your personal information for the following purposes:
Categories | Specific purposes |
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Keep you informed of our promotions, products, contests and events that may be of interest to you |
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To whom may we disclose your personal information?
In order to fulfill the purposes outlined in this notice, we may sometimes need to share your personal information with other individuals or organizations.
For example, we may share it with the following third parties:
We may disclose your personal information outside of Canada
We store your personal information primarily in Canada, but we may sometimes disclose it to parties outside of Canada.
For example, if we are doing business with a supplier based in another country. Before we transfer your personal information outside of Canada, we ensure that it is adequately protected.
We may also disclose your personal information to another Canadian province or territory.
When do we obtain your consent?
We obtain your consent before we collect, use or disclose your personal information. We may obtain consent directly from you.
We will request your consent again if we wish to use or disclose your personal information for a purpose to which you have not consented.
When do we not request your consent?
In some cases, the law permits us to collect, use or disclose your personal information without your consent.
Here are a few examples:
We may also be required by law to disclose personal information. For example, if ordered by a court or requested by a regulatory authority or a self-regulatory organization.
Our employees, representatives and other stakeholders are committed to protecting your personal information. Our internal procedures clearly define the roles and responsibilities of employees, representatives and other stakeholders in the management of personal information.
We limit access to and use of your personal information
We keep access to your personal information to a minimum. Access to your personal information is restricted to those who need it to perform their duties.
Here are some of the measures in place to control access to and use of your personal information:
We protect our facilities and IT systems.
We have security measures in place to protect our IT platforms, facilities and systems. Your personal information is protected at all times by a multidisciplinary team, monitoring tools and state-of-the-art technological environments.
Security measures are in use where required
Technological measures |
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Physical or administrative measures |
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We communicate with you in a secure manner
We have measures in place to ensure the security of our communications with you, including when we collect your personal information.
Here are some examples of these security measures:
We retain your personal information only as long as necessary to:
We will implement a retention schedule. It guides us as to how long we should keep each type of personal information, depending on the context. We may destroy personal information once the retention period has elapsed. The duration of this period depends, among other things, on our legal and regulatory obligations and on the time needed to protect our rights in the event of legal recourse.
We may anonymize certain personal information before destroying it and retain a copy. Once the information is anonymized, it can no longer be used to identify you and is therefore no longer deemed personal. We use it, among other things, to improve our product pricing, identify trends and establish performance indicators.
Manage your consent preferences
You may review and change your consent preferences for the collection, use and disclosure of your personal information at any time. Please be aware, however, that we will no longer be able to answer questions or treat your requests if you withdraw your consent for a purpose that is essential to our relationship with you (See the section We collect your personal information for specific purposes for further details).
For optional purposes, you may withdraw your consent at any time without adversely affecting our relationship with you.
You can contact us to withdraw your consent for the following optional purpose:
Withdrawing your consent may take up to 30 days to be processed and applied.
Accessing, rectifying or deleting your personal information
You have several rights regarding the personal information we hold about you. You may exercise them at any time.
Know whether we hold personal information about you |
You can ask us:
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Access your personal information |
You may ask to access the personal information we hold about you. You can also obtain a copy, but you may have to pay a reasonable fee for it.
In some cases, we are unable to provide you with the requested information. For example:
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Rectify your personal information | You can request that we rectify your personal information if it is incomplete or inaccurate. You can also update it if it has changed. |
Delete your personal information | You can request that we delete your personal information. Our response will depend on the situation. If we have fulfilled the purposes for which the personal information was collected, we will delete it. However, we may retain it in order to meet our legal and regulatory obligations and protect our rights in the event of legal recourse. If we have not yet fulfilled the purposes for which the personal information was collected, we will delete the information that is out of date, inaccurate, incomplete or no longer required. If you request that we delete the rest of your personal information, we will no longer be able to offer you our services. |
You may submit a written request to exercise any of your rights in relation to your personal information. You will receive our written response within 30 days. If we deny your request in whole or in part, we will provide you with several pieces of information:
Filing a complaint
You may file a complaint if you feel that we have mishandled your personal information.
We invite you to contact us first if you wish to file a complaint. We will take the time to analyze your complaint and work with you to resolve the situation.
You can also file a complaint with the privacy regulatory authority of your province or territory.
You can contact us in writing at the addresses below to:
Make sure you provide us with all the information we need to follow up on your request.
If we update this notice
We regularly update our practices to bolster them and ensure that they reflect changing privacy laws, regulations and standards. We will notify you on our website of any material changes to this notice.